“The Diving Horse is bringing the Las Vegas-style gentlemen’s club to the Northeast,” spokeswoman Shannon Niland said. The Diving Horse, a $1 million-plus gentlemen’s club/steakhouse, opened two weeks ago with Vegas on its mind. If it seems like Atlantic City is trying to catch up to Las Vegas - the original Sin City - it is. The low-cut flapper dresses Resorts is making its female beverage servers wear have already generated two lawsuits from older women who say they were fired for being judged insufficiently sexy in them. His casino is testing the boundaries of Atlantic City, which for all its history as a bawdy vice destination at the turn of the century - witness the HBO hit series “Boardwalk Empire” about crooked politicians, brothels and speakeasies - has been rather tame when it comes to sex as a marketing tool. “One of the things that most people find pleasing, exciting and fun is sex.” “In our industry, the casino and entertainment and hospitality business, you want to provide things that are pleasing and exciting and fun,” said Dennis Gomes, co-owner of Resorts Hotel Casino. The emphasis on sexiness is designed to appeal to a younger - and hopefully more free-spending - crowd.Įver since gambling started in the nation’s second-largest casino market in 1978, Atlantic City has been torn over whether to market itself as a family resort, or as Sin City East.

It’s all part of an effort to attract new business and fight off competition from casinos in neighboring states. Outside the gambling halls, there are a half-dozen strip clubs and a sex swingers/voyeurs club (Coming up: “Men’s Shirt and High Heels Night,” the suggested attire for women.) Even the famous New York strip club Scores wants to open a branch in an Atlantic City casino. Three casinos have bikini beach bars on the sand. (AP) - Miss America and her tiara are gone, replaced by lingerie-wearing blackjack dealers, beverage servers in bustiers or fishnets, a million-dollar steakhouse/gentlemen’s club and soon a “Naked Circus.”

Tropicana atlantic city casino host